As the Marketplace Fairness Act—aka state taxes for e-tailers law—settles in for a House fight as it approaches becoming the law of the land (having easily passed the Senate and with a White House promising a fast Presidential signature), retailers are understandably uneasy. For e-tailers, there are the "how complicated will be? Will I lose shoppers? Will it force me to lower prices more to maintain competitiveness?" For physical store executives, "Will this be filled with loopholes? Will it make a difference? Critically, will the taxes appear too late in the purchase process to deliver the much-talked-about fairness?"
And repeated rumblings from House leaders about major—and unspecified—changes they may force into the bill is absolutely not helping retailers' comfort levels. To try and help a little, StorefrontBacktalk and FierceRetail have assembled some of the key players in this battle to help answer some of these questions with a webinar slated for Tuesday, July 9, 2 pm ET/ 11 am PT.